AL NAHDA, DUBAI, UAE

Swathi
Prasad.

Digital Marketing Specialist — Meta Ads · Google Ads · SEO
3+ years turning campaign data into growth across the GCC

View My Work → Get In Touch
⬇ Download Portfolio (PDF) ⬇ Download Resume (PDF)
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Swathi Prasad
DIGITAL GROWTH
SEO
DATA
ADS
CONTENT
GA4
BRAND
About

Driving Digital Growth Through Data,
Creativity & Strategy.

I'm a Dubai based Digital Marketing Specialist with 3+ years of experience in Meta Ads, Google Ads, SEO and social media for brands across healthcare, real estate, fashion, retail, travel and many other industries. My campaigns have delivered 1.4M+ in reach, 2.3M organic Instagram views, and consistent 25–30% improvements in engagement and lead quality..

I manage the complete digital marketing funnel — from strategy and content planning to campaign execution, analytics, and optimization. Using platforms such as GA4, Google Tag Manager, SEMrush, and Meta Business Suite, I turn data insights into actionable marketing decisions. With a background in Design & Visualization, I combine analytical thinking with creative execution to build campaigns that perform strategically and communicate visually.

Meta Ads
Google Ads
SEO Optimization
Social Media Marketing
ENHIMLDE — Basic
Key Results
2.3M+
Organic Instagram Views
1.4M+
Meta Ads Reach
707
Google Ads Conversions
40.4K+
Content Interactions

Source: Meta Business Suite, Google Ads dashboard & platform-native analytics across managed campaigns.

Experience

A journey across digital marketing, design, and business growth.

Three years of experience across performance marketing, creative design, and real estate developing campaigns, strengthening digital presence, and creating strategies that connect brands with audiences.

May 2025 — Dec 2025

Digital Marketer

Ainex Awdar — Digital Marketing Agency & Software Development Firm, Technopark, Trivandrum
  • Formulated tailored digital strategies across Healthcare, IT, Travel, Real Estate, Home Builders & Australian Mortgage & Home Developer sectors
  • Ran full website audits resolving crawlability, indexing & mobile usability issues via Search Console and PageSpeed Insights
  • Achieved #1 Google rankings for targeted keywords through structured research in SEMrush
  • Deployed GA4, Meta Pixel & conversion tracking via GTM — no developer dependency
  • Ran Meta Ads campaigns for audiences across the UAE, Australia,India, Saudi Arabia, Kuwait & Qatar
Jan 2023 — Apr 2025

Digital Marketing Executive

InExonsoft Technologies — IT & Digital Marketing Agency & Software Development Firm, Technopark, Trivandrum
  • Managed strategy for 10+ clients across Healthcare, Skincare, Fashion,SAS Company, Hypermarket, Travel & Education
  • Delivered 1.4M reach & 2.1M impressions on Meta, lowering cost-per-lead through targeting & A/B testing
  • Lifted engagement 25%, session duration 10%, cut bounce rate 15% via GA4-driven optimisation
  • Drove 2.3M organic views & 1.5M reach on Instagram across managed accounts
  • Built backlinks through UAE health directories & wellness publications, improving domain authority
Apr 2026 — Jun 2026

Property Consultant

Almessac Real Estate, Dubai
  • Managed property listings and lead tracking through CRM platforms, including REM, ensuring accurate database management and follow up workflows.
  • Advised clients on off-plan & secondary market properties through tailored, needs-based pitching
  • Closed a secondary market deal through consistent nurturing & follow-up
  • Scripted & presented on-camera promotional videos for brand visibility
Mar 2022 — Jan 2023

Graphic Designer

Arena Animation, Mangalore
  • Designed digital & print assets in Photoshop and Illustrator for social & marketing campaigns
Nov 2023 — Present

YouTube Content Creator

Freelance
  • Developed & anchored video content, applying YouTube SEO to maximise reach, retention & visibility
Capabilities

Core skills.

Turning insights into measurable growth..

01

Performance Marketing

  • Meta Ads Campaign Management
  • Google Ads Campaign Management
  • Lead Generation Campaigns
  • Conversion Optimization
  • Audience Targeting & Retargeting
02

SEO

  • Keyword Research
  • On-Page & Technical SEO
  • Local SEO Optimization
  • Link Building Strategies
03

Social Media Marketing

  • Social Media Strategy Development
  • Content Calendar Planning
  • Reels & Video Content Strategy
  • Community Management
04

Content Marketing

  • Blog Writing
  • Caption & Copywriting
  • Video Script Writing
  • Brand Storytelling
Industries

Adapting digital strategies across diverse markets.

With experience across agency and in house environments, I have developed and executed digital marketing strategies for different industries adapting campaigns based on audience behavior, business goals, and market needs.

Healthcare Skincare & Beauty Clinics Fashion Retail & Hypermarket Real Estate Home Builders Mortgage Travel IT & Technology Education Food & Beverages
Toolkit

Marketing tools.

Meta Ads Manager Google Ads GA4 Google Search Console Google Tag Manager SEMrush Ahrefs Ubersuggest Screaming Frog Moz Surfer SEO SEOptimer Canva Photoshop Figma CapCut ChatGPT Trello Google Workspace Claude Ai Lovable Ai Other Free Ai Tools Gemini Higgfield & Heygen Premium Freepik Perplexity ai Basic HTML &CSS Wordpress Website, YoastSeo & RankMath Google Business Profile Google Docs & Sheets
Case Highlights

Campaign performance backed by real data.

A selection of digital campaigns showcasing measurable outcomes, performance insights, and optimization strategies. From audience targeting and creative testing to analytics and reporting, each case reflects real campaign execution and business impact.

M

Meta Ads

Lead gen and brand awareness campaigns, built around audience targeting, retargeting, and creative testing across image, video and carousel formats.

1.4MReach
2.1MImpressions
254Conversations
G

Google Ads

Search and video campaigns built around tightly themed ad groups, structured snippets, and conversion tracking from click to lead.

707Conversions
4.3MVideo Impr.
8.28%View Rate
S

SEO & Analytics

Technical audits, keyword research and GA4 driven content work that pushed organic visibility up across every client site I touched.

4.1KActive Users
33KEvents
#1Keyword Rank
Performance Reports

Straight from the dashboards..

Real campaign data and performance insights from accounts I have managed.

Meta Ads Manager

Meta Ads campaign report showing reach, impressions and spend
Reach, impressions, clicks and spend across a managed lead-gen campaign.
Meta Ads campaign breakdown across multiple ad sets
Campaign-by-campaign breakdown across several live ad sets.
Meta Ads Manager account history
Full campaign history inside Meta Ads Manager — this is my own account, not a template.

Google Ads Manager

Google Ads campaign dashboards
Search and video campaigns — leads, conversions and cost per view, side by side.

SEO & Search Performance

Google search ranking number one
Ranked #1 on Google for a client's brand and service keywords.
SEO blog articles written for client website
SEO blog content I researched, wrote and published for a client site.
GA4 analytics report and keyword data
GA4 report — active users, audience demographics and the keywords bringing people in.

Social Media Performance

Instagram content performance overview
Instagram content overview — 2.3M+ views and 1.5M+ reach from organic posts.
Additional social media content performance
More content performance across the accounts I managed day to day.
Background

Education & certifications.

Diploma in Design & Visualization
Arena Animation, Balmatta, Mangalore
JAN 2021 — FEB 2022
HubSpot Digital Marketing Simplilearn Digital Marketing Basics My Captain Graphic Design Alison Digital Marketing Google Analytics (Skillshop) — In Progress Google Ads Search — In Progress
Get In Touch

Let's create digital
growth that matters.

Immediately available to contribute to a Dubai based marketing team with expertise in performance marketing, SEO, analytics, and digital strategy combining data driven insights with creative thinking to build impactful digital experiences.

swathiswa2020@gmail.com +971 56 928 5683 LinkedIn ↗
⬇ Download Portfolio (PDF) ⬇ Download Resume (PDF)